Roku and the Fire Stick

Roku is not yet available in the U.K. and I thought that it would be a good idea to postpone changing my rather old Samsung until Roku Smart TVs are here. My daughter has an ancient Sony and has supercharged this by buying a firetvstick.
So when I was having delays with cabled Netflix etc I bought one to try it out – and it works so well that the picture quality has definitely improved.
So my point is to ask why Roku are leaving the European markets wide open to Amazon ? They seem to have won a court battle in Mexico, a country not worth the healthy bones of a single Pomeranian grenadier, as Bismarck might have remarked.

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