Advertising has always been a bit of a mystery to me. But I noticed that The Trade Desk, a buyer’s platform, has been doing well. The Rubicon Project is I believe more of a seller’s platform, and was recently enhanced by merging with Telaria. I have also noticed that there are more investigations going on regarding online “walled garden” advertising platforms operated by Google, Facebook, et al – and we all know what happens to walled gardens on the internet once the walls are breached.
2020 is an election year in the United States, and there do not seem to be any limits on advertising spending there, either by the parties and candidates, or by various political groups – sometimes indirectly funded by the Chinese Communist Party or the Russian Secret Service. Perhaps the slack in ad spending could be taken up soon.